10. Why You Need An Email List For Your Travel Business with Kaytee Fisher
Is your email list non-existent? Does a weekly or monthly newsletter continue to get pushed to the bottom of your to-do list? If so, this is the episode for you! At Tique, we're passionate about creating on-brand marketing that directly and positively impacts your company's bottom line. In fact, our business is largely reliant on regularly communicating through our email lists.
In this episode, Kaytee Fisher (Tique’s Marketing Administrator) joins us to discuss why building your email list is a MUST and shouldn't be something that takes a backseat in your marketing plan. We also share simple tips for beginning an email list on your own!
Kaytee is the newest Tique team member, as well as the owner of Origins Travel. She is an email marketing wizard, business boundaries advocate, and Costa Rica expert. If you’re interested in amping up your email marketing game or outsourcing your monthly newsletter, please email us at [email protected]!
Today, we will cover:
- (01:30) Jen’s initial marketing plan when launching Explorateur
- (08:18) How Kaytee utilized email marketing as an travel advisor
- (12:46) Creating open-worthy emails
- (16:41) Flow Desk, Mailchimp, Active Campaign; which one is best?
- (24:12) Stop relying solely on social media! Here’s why.
- (29:34) The power of email marketing
- (38:00) How to write successful email marketing campaigns
- (43:06) Why an email list matters if you ever decide to sell your company
- (46:30) Simple tips for starting an email list
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