11. How To Define Your Dream Client & Why It's Important For Your Travel Brand with Amandolin Webb (Part 1)
We say it all the time and we're here to say it again - your brand is not JUST your logo. Your brand is the feeling that someone gets when they interact with any part of your company. It should be thought of as an all-encompassing, external perception, and should align well with your personal values. Don’t worry about attracting everyone - exclusivity is key!
In this episode, we’re talking with Amandolin Webb, the creative director and branding genius for Tique. Amandolin has had a passion for entrepreneurship since she was 11 years old (wait until you hear about her 1st business endeavor!), and she fell in love with branding and design in college. She believes that quality branding greatly impacts purchasing decisions, and luxury brands keep things clean and simple.
Can you guess which brand we each represent? Tune in to find out!
Today, we will cover:
- (1:10) Amandolin’s business/entrepreneurial journey
- (7:27) Jennifer’s initial thoughts when it came to branding and website design
- (9:02) Robin’s first taste of branding and marketing
- (14:13) Jennifer and Robin’s story of pivoting to branding and marketing in the travel industry
- (19:22) The power of branding in the travel space
- (21:02) How branding impacts purchasing decisions
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