12. Using Proper Branding To Attract Dream Clients with Amandolin Webb (Part 2)
When you first get started as a travel advisor, it’s okay to book all the things and figure it out as you go. Niching down can have a really positive impact on your business though! When you’re speaking to everyone, you’re actually speaking to no one. The hallmark of a luxury brand is not being afraid to repel the people who aren’t for them - they’re NOT trying to attract everyone.
In today’s episode, we’re bringing you part 2 with Amandolin Webb, the creative director and branding genius for Tique. Amandolin shares more about her process of helping clients create their travel brand that truly attracts their dream client. Being consistent with your brand messaging across the board is so important, no matter what type of travel you are selling. It’s imperative that you take the time to get very clear on who your dream client is. Once you do this, you’ll be able to tailor your messaging and provide a quality client experience.
Today, we will cover:
- (03:31) How you can actually define your dream client
- (10:16) What psychographics are
- (12:07) Amandolin’s process of helping someone create a travel brand that will attract their dream client
- (17:12) Client transformations Amandolin has helped with
- (20:16) How Amandolin helps her clients create a consistent brand that really encompasses what they do
- (26:04) Amandolin’s best advice to help you really stick out and attract your dream client
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