16. The Importance Of Building An Authentic Brand with Amandolin Webb

Creating a brand sounds pretty easy, right? You just pick out some colors, select fonts, and have someone design a logo with your name in it. While there’s nothing wrong with taking a simplified approach to your brand, the process of creating a brand is anything BUT simple. Tique specializes in taking a mere concept and transforming it into a grouping of information that creates the entire interpretation of your company.

In this episode, we’re talking with Amandolin Webb, the creative director and branding genius for Tique. Amandolin shares more about the importance of an authentic brand that is reflective of you and your target audience. She also dives into key components that make up a specific brand kit, and the design principles that are her guiding light throughout the design process. Whether you're just starting out or are looking to redefine your travel brand, it’s important to be consistent and true to who you are. 

We hope that learning more about the anatomy of a brand kit can help you create a more defined and memorable brand identity!

Today we will cover:

•  (1:39) The importance of creating a brand that feels authentic for both you and your team
•  (5:25) The specific components of a brand kit 
•  (15:03) What icon logos and alternate logos are and what they can be used for
•  (20:54) Best principles and practices regarding fonts 
•  (30:05) What hex codes are + how color psychology comes into play here
•  (32:43) Why Tique’s colors are what they are

Start looking like a design professional with Canva Pro! 

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