19. How To Tap Into Emotions To Improve Your Marketing with Kaytee Fisher
One of the most popular requests that we get at Tique is, how to create social media captions. We understand that it can be tricky to create juicy content that captures your audience’s attention. Social media and marketing is definitely not a one-size-fits-all solution!
When deciding on your messaging, you must be aware of who you are as a brand, as well as who you are marketing to. By doing so, this allows you to provoke the types of emotions that you want from your audience. Today we're joined by Kaytee Fisher, the owner of Origin’s Travel and fellow team member of Tique, to discuss emotional marketing, storytelling in your captions, and how to not be “too salesy” with your messaging.
You’ll walk away from this episode knowing how to tailor your messaging for your ideal audience AND how to create content that converts to sales!
Today we will cover:
- (1:33) Emotional marketing
- (10:10) Creating content pillars
- (20:03) The importance of being yourself
- (26:20) Reviewing and repurposing past content
- (30:07) Storytelling and making your content relatable
- (36:30) Sharing the why behind your business
- (41:53) The six different types of emotional appeals
- (52:57) Humbling yourself and admitting you do not know everything
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