25. Sales vs Profit: Rethinking Your Business Goals

There’s no doubt, money makes people funny. It shouldn’t though! 

This conversation aims to lift the veil on numbers and provide clarity on what income to expect and strive for in the travel industry. In an industry where it feels like bragging rights are claimed based on the amount of sales solidified, Robin and Jenn encourage you to flip the script and instead focus on actual profit rather than vanity metrics. 

Avoiding your business numbers can leave you without clarity and direction, and quite frankly make it seem impossible to achieve your goals. Tune in to learn why profit goals matter, when sales goals should be considered, and exactly how to create revenue goals that will allow you to live the life you want!

Today we will cover:

•  (02:05) The goal of hitting 1 million dollars
•  (05:45) Revenue and expenses
•  (12:54) Auditing your business expenses
•  (17:45) Time tracking for compensation
•  (23:30) Taking control of finances
•  (32:38) How to make your revenue and performance goals
•  (38:23) Your hiring mindset
•  (41:38) Splitting planning fee payments
•  (44:30) Getting creating and diversifying your income

Get $100 off when you join Gusto! 

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