41. What We'd Do Today If We Started Our Travel Business Over (Part 1)
Building a successful travel business is no easy task! In this episode, Jennifer and Robin reflect on their business journey and discuss the things they would have done differently. They cover topics such as choosing a host and consortia, creating a brand that aligns with your goals, and the importance of setting boundaries with clients.
Get the scope on the types of brands they would create if they were starting over today. Jennifer envisions her brand as formal, and aims to attract discerning clients who value reliability and a seamless experience. On the other hand, Robin envisions her brand as fun and quippy. She envisions targeting trendy travelers who are active on social media and are willing to share their experiences.
Together, they emphasize the importance of front-end research, knowing your target audience, implementing fees, and creating a seamless client experience. Tune in to learn from their own experiences and make informed decisions for your own travel business success!
Today we will cover:
- (01:15) Choosing the right host and consortia
- (10:00) What Jenn would do differently if she was starting over today
- (14:50) What Robin would do differently if she was starting over today
- (22:00) Your host and consortia will only take you so far
- (27:45) The importance of finding the perfect fit when just starting out
- (28:40) Brand identity, and out of the box marketing strategies
- (47:50) Implementing boundaries
- (54:20) Setting up a robust project management system
- (57:20) Legal protection and travel insurance
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