42. What We'd Do Today If We Started Our Travel Business Over (Part 2)
Marketing, client experience, industry events, and more! Jennifer and Robin are continuing their discussion about what they’d do differently if they were starting over with their travel business. In this episode, they cover everything from the inception of your identity all the way through how you can make additional income after establishing yourself and your book of business.
Learn the importance of creating a strong brand identity, simplifying website design, utilizing lead generators for email marketing, attending industry events that align with your business goals, and providing a comprehensive client experience. Also learn about adding passive income to your business through affiliate marketing and other supplemental income streams.
If you’re looking for valuable insights on growing a travel business, you won’t want to miss out on this binge-worthy two part series!
Today we will cover:
- (01:13) Website design and the importance of simplicity and intuitive navigation
- (05:00) Considerations for blog content and SEO optimization
- (11:25) The significance of email marketing and lead generation strategies
- (12:50) Learn from experienced advisors and other industry experts
- (14:50) Flip the script from focusing on Instagram to email list
- (20:10) Invest in a robust email marketing platform
- (21:55) Attend strategic industry events and self-guided FAMs
- (29:20) Create a comprehensive client experience
- (34:30) The importance of legal documentation and authorization
- (36:30) Diversify your income through affiliate marketing and courses
- (38:50) How you can utilize YouTube as a platform for sharing information
- (44:00) Evaluate the cost and effort of passive income streams
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