57. The Connection Between Brand Consistency And Client Trust with Amandolin Webb
Brand consistency is key! In fact, it goes beyond just adding your logo to every social media post. It’s about creating a unified look and feel across your website, social media, emails, and more. Amandolin Webb, the creative director and branding genius for Tique, joins this conversation to share her expertise on the importance of maintaining brand consistency in order to build client trust.
Amandolin explains the importance of taking the time to establish clear brand guidelines, as well as provides granular details of brand consistency, such as font usage, color hex codes, and font weights. Walk away from this episode with a better understanding of the long-term benefits of investing in a strong brand, the psychological impact of brand consistency, and the importance of regularly auditing and updating brand elements. By establishing clear brand guidelines and maintaining consistency across all touchpoints, you can create a sense of reliability and professionalism that resonates with your ideal clients!
Dream Client Guide:
tique.thrivecart.com/free-download-dydc/
Today we will cover:
- (01:35) Why brand consistency is important
- (09:10) The role of brand guidelines in maintaining consistency
- (12:50) Details of font guidelines, including kerning and font weights
- (19:30) Psychological impact of brand inconsistencies on consumer perception
- (29:45) Conducting an audit and creating/updating brand guidelines
- (35:45) Value of connecting and getting feedback from other travel advisors
- (37:50) The connection between branding and copywriting
- (40:30) Focusing on progress over perfection
Browse our collection of pre-designed brand kits that are customized to your brand's unique personality by our talented Creative Director!
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