83. Attracting Ideal Clients & Fostering Relationships Built On Trust with Heather Keller
The path to building a successful business as a travel advisor isn't just about convincing people to book through you - it's about attracting the right clients and fostering those relationships. Heather Keller, co-owner and founder of Perfect Landing Travel, joins this episode to discuss the art of finding and attracting ideal clients. Heather provides strategies for identifying who your ideal client is and how to profile and engage with that target audience. She also shares unique marketing strategies for creating authentic connections with potential clients, and emphasizes the significance of understanding your ideal client's needs and maintaining long-term relationships. Learn how you can build credibility and trust with your audience, which ultimately leads to increased referrals and client loyalty!
About Heather Keller:
While she has always loved travel, her past experience was in banking management, and in 2015 she went back to school to receive her Undergraduate in Psychology. She dove head-first into the luxury travel industry shortly after and hasn't looked back. Heather’s favorite aspect of trip planning is finding what you didn't know you'd love, and having you experience travel in a way that it becomes a part of you. When not travel planning for clients, she loves traveling with her own family (the bigger the adventure the better), and spending time giving back by volunteering with several nonprofit organizations.
Today we will cover:
- (01:30) Heather’s background and career journey
- (04:20) Building a team and cultivating relationships in the travel industry
- (11:00) How to identify your ideal client
- (14:15) Social media tactics for attracting clients
- (26:00) Creating a connection with potential clients; being in the driver's seat
- (34:25) Recognizing and avoiding non-ideal clients
- (41:20) Leveraging referrals for client acquisition
- (47:05) Unique marketing strategies
- (51:30) Fostering long-term client relationships
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