87. How Your Brand Impacts Client Quality with Gray Ellender
Gray Ellender shares her journey of transitioning from a career in healthcare to founding Go with Gray Travel, a luxury travel business focusing on creating unforgettable honeymoon experiences. She discusses the importance of brand consistency, defining your target audience, and creating a unique brand identity that resonates with clients. She also highlights her marketing strategies, including the effective use of social media platforms like Instagram and TikTok. With a solid brand identity, a dedicated focus on client relationships, and a commitment to continuous improvement, Gray exemplifies the recipe for success in the travel industry. Tune in and uncover her secrets to *quickly* building a successful business based on authenticity and a client-centered approach!
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Today we will cover:
- (01:50) Grayā€™s background and journey into travel
- (04:30) Building a brand and specializing in honeymoons
- (07:40) Creating relatability on the intake call; building client relationships
- (11:35) Authentic marketing; building a social media presence
- (15:45) The Semi-Custom Brand experience
- (20:00) Grayā€™s Instagram strategy; leveraging client content for marketing
- (28:45) Streamlining the client experience
- (33:00) Setting expectations; having friends as clients
- (39:10) Game-changers for scaling so quickly
- (49:50) Choosing the right host agency
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