88. How To Nurture Product Knowledge with Angela Isherwood
Angela Isherwood of Olive and Atlas Travel discusses the intricacies of crafting the perfect accommodation plan for clients based on their preferences and expectations. From building strong partnerships with suppliers to mastering product knowledge and selling with conviction, Angela explains all the components that play a part in creating client-centric experiences that exceed expectations and foster long-lasting client relationships. She also dives into her methods for asking the right questions during client intake calls, the importance of balancing the luxury of different properties across a client's itinerary, and how to effectively manage and organize travel information for optimal efficiency. Angela also emphasizes the value of first-hand experience in travel and the need to continually educate yourself in order to provide the best client experience possible.
Connect with Angela Isherwood:
Today we will cover:
- (02:10) Angela's journey into the travel industry
- (05:30) Nurturing product knowledge and client relationships
- (11:45) Ideal questions to ask on the intake call; Loom video proposals
- (22:10) How to balance luxury and functionality when planning accommodations
- (26:55) Investing in FAM trips and trade shows
- (31:55) Building expertise and selling with conviction
- (33:10) Key questions for hoteliers
- (44:15) Building strong supplier relationships
- (50:30) How to organize property information efficiently
- (54:00) Promoting properties with confidence
Listen to Episode 84: Summer Tech Series: The Hive with Whitney Schindelar
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