103. How To Attract (Only) A Luxury Client with Julie Ann Hargett
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Julie Ann Hargett of H Luxury Travel is a true expert in crafting bespoke, high-end travel experiences. She joins this conversation to share the secrets behind her success in attracting and exclusively working with a luxury clientele. From her unconventional start in the travel industry to her focus on relationship-building, she breaks down how offering unique services and maintaining clear boundaries have helped her thrive in the luxury market. Tune in as Julie Ann dives into the power of referrals, the importance of brand authenticity, and the systems she uses for seamless client management. This episode is a must-listen for advisors looking to refine their niche and elevate their business!
About Julie Ann Hargett:
Julie Ann founded H Luxury Travel drawing on her extensive experience as a travel advisor and fueled by her passion for exploring the world with her family. Traveling with her sons and husband has not only been a source of joy but has also inspired her to share this joy with other families. Each journey has deepened her love for the adventures and memories that come from experiencing new places together. At H Luxury Travel, Julie Ann’s aim is to elevate those moments for her clients, crafting impeccable, remarkable experiences for every journey they embark on. Whether it's a quiet getaway or an adventurous excursion, her goal is to ensure that every trip is laden with unforgettable memories, tailored perfectly to your dreams and desires.
Today we will cover:
- (05:20) Defining luxury in travel
- (09:00) Setting clear client expectations
- (12:20) H Luxury Travel’s client management process
- (22:30) Effective use of systems and processes
- (26:00) Unique and innovative marketing strategies
- (32:05) Building relationships on Instagram; brand collaborations
- (41:00) Marketing strategies for luxury travel
- (42:10) The importance of consistent branding
- (49:05) Client gifting and showing appreciation
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