112. How to Create Interactive Content for Lead Generation with Josh Haynam
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Ready to captivate your audience and turn engagement into real results? In this episode, Robin and Jennifer chat with Josh Hanum, founder of Interact, to explore how interactive quizzes can transform your lead generation strategy. Discover the psychology behind quizzes and how they create deeper connections by making potential clients active participants. Josh shares tips on building the perfect quiz and how to leverage it for segmentation and scaling. He also explains the use of quizzes at every stage of the customer journey (not just to collect emails), and why real conversations with your audience is the key to business success. Whether you're just starting out with quizzes or are looking to elevate your strategy, this episode can guide you toward creating effective interactive content that resonates with your audience and drives business growth!
About Josh Haynam:
Josh is the Co-Founder of Interact, a platform that helps businesses create engaging quizzes to boost lead generation. As a student of psychology in marketing, Josh is passionate about understanding human behavior and how it influences decision-making. A life-long learner, he is dedicated to continuous personal and professional growth, always seeking new insights to enhance his work and impact in the marketing field.
Today we will cover:
- (02:30) The creation of Interact; using quizzes as a marketing strategy
- (04:25) How a quiz can transform passive visitors into active participants
- (08:10) Conversion rates of using quizzes as an email list builder
- (10:30) Interactive content; current trends and strategies
- (15:30) New consumer behavior and marketing shifts
- (20:40) Using quizzes for client segmentation
- (29:30) Understanding segmentation and filtering
- (35:30) Effective quiz strategies and examples; Mrs. Dow Jones
- (38:10) Understanding quiz outcomes and providing personalized experiences that resonate; Jenna Kutcher, Harley Jordan
- (48:25) What makes a quiz actually good?
- (50:30) Simplifying quiz creation with Interact
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