127. How Niching Down Can Actually Increase Your Profit with Lori Gold
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Ever feel like you’re trying to be everything to everyone? In this episode, Lori Gold from Explore More Mexico explains why niching down might just be the best thing you can do for your travel business. Lori’s story starts with a free trip to Mexico and ends with her building a thriving, passion-fueled career as a Riviera Maya expert. She shares how focusing on one destination has made her work easier, more profitable, and way more fulfilling. Learn about the power of firsthand experience, how to market yourself as a true specialist, and why simplifying your services can actually help you stand out and serve your clients better. If you’ve ever wondered whether it’s worth picking a lane and going all in, this is your sign! Tune in for a behind-the-scenes look at how specialization can take your travel business to the next level (with a lot less stress along the way).
About Lori Gold:
Lori has spent the past 16 years planning travel for her clients, with over 8 of those years living in the Mexican Caribbean. Her deep-rooted passion for the region has naturally evolved into a commitment to education—sharing her knowledge with fellow travel advisors to help them better understand and sell this destination with confidence. She spends her time exploring every corner of the Mexican Caribbean, from hidden gems to well-known resorts, participating in tours, and getting to know the destination inside and out. Through this hands-on experience, Lori has developed a suite of accessible resources and engaging classes designed specifically for travel advisors. She knows that a well-informed advisor has the power to elevate a client’s experience—and she’s on a mission to make that possible for as many advisors as she can.
Facebook group: facebook.com/groups/theresortsoftherivieramaya
Mexperts: exploremoremexico.com/mexperts-membership
Mexican Caribbean 101:
exploremoremexico.com/offers/T7WSDFks/checkout
exploremoremexico.com/offers/MP3KunVM/checkout
Today we will cover:
- (02:20) A free trip that changed everything; specializing in riviera maya
- (09:40) Why specializing makes your life so much easier
- (17:05) Getting first-hand experience; resort visits, excursions & local know-how
- (25:15) The Mexperts community and resources for advisors
- (30:10) Streamlining with custom workflows to ensure efficiency
- (33:05) Establishing trust through deep destination expertise
- (40:10) Tips for niching down and growing your travel business
DEFINING YOUR DREAM CLIENT GUIDE
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Self-paced style courses for the modern travel advisor.
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