162. How To Get Featured In The Press with Mindy Poder
You’ve nailed your Instagram content and you’re growing your email list, but when was the last time you pitched yourself to the press? Mindy Poder, Editor-in-Chief of TravelAge West, joins this episode to discuss one of the most underrated growth tools for travel advisors - press features. Building visibility, credibility, and authority in a crowded market matters now more than ever. And if you think getting featured in the press is only for big brands and influencers, think again! Mindy shares insider strategies for attracting media attention, avoiding common PR missteps, and cultivating long-term relationships with journalists. From pitching the right story angle to understanding what editors actually look for, this episode is packed with gold for any advisor ready to get their name in print and elevate their brand. If you’ve ever wondered how to stand out in the media, this conversation will leave you ready to hit “send” on that first pitch!
About Mindy Poder:
Mindy Poder is the Editor-in-Chief of TravelAge West and oversees content for the Future Leaders in Travel event. A veteran travel journalist and content strategist, her work has earned top honors from the Society of American Travel Writers, and she was recognized as Travel Journalist of the Year by the North American Travel Journalists Association. She was also named one of Folio: magazine’s “30 Under 30” for her editorial leadership and big-picture content strategy. Through her role at TravelAge West, Mindy is dedicated to empowering travel advisors with the insights and inspiration they need to grow their businesses and better serve their clients.
Today we will cover:
- (02:25) Meet Mindy; her journey from intern to Editor-in-Chief
- (06:05) What makes a great introduction and how to stand out in a journalist’s inbox
- (11:40) How the editorial process works; BTS of TravelAge West
- (21:25) Future Leaders in Travel
- (30:10) New ways advisors are monetizing
- (32:45) Building PR and media relationships; how to stand out for the right reasons
- (39:40) The future of travel journalism
- (41:55) The WAVE Awards; categories, deadlines, and how to apply
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